Privacy Policy

Introduction

BLOOM PHYSICAL THERAPY LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our physical therapy services.

Please read this Privacy Policy carefully. By using our website or services, you consent to the practices described in this policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out forms on our website
• Request a consultation
• Contact us via email or phone
• Schedule an appointment
• Register as a patient

This information may include:

• Full name
• Email address
• Phone number
• Mailing address
• Date of birth
• Insurance information
• Emergency contact information

Health Information

As a physical therapy provider, we may collect health-related information necessary to provide our services. This includes:

• Medical history and conditions
• Symptoms and concerns
• Treatment goals
• Progress notes from therapy sessions
• Diagnostic information from referring physicians

Collection of health information is governed by the Health Insurance Portability and Accountability Act (HIPAA) and applicable state laws.

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website address
• Device type (desktop, mobile, tablet)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information, please see our Cookie Policy.

How We Use Your Information

We use the information we collect for the following purposes:

• Providing Services: To deliver physical therapy services, schedule appointments, and communicate with patients
• Patient Care: To assess conditions, develop treatment plans, and monitor progress
• Billing and Insurance: To process payments, submit insurance claims, and manage accounts
• Communication: To respond to inquiries, send appointment reminders, and provide updates
• Website Improvement: To analyze website usage and improve user experience
• Legal Compliance: To comply with legal obligations and healthcare regulations

Who Has Access to Your Information

Internal Access

Access to your personal and health information is limited to employees and contractors who need it to perform their job duties. This includes:

• Physical therapists and clinical staff
• Administrative and scheduling personnel
• Billing and insurance processing staff
• IT personnel responsible for system maintenance

Third-Party Service Providers

We may share your information with third parties who provide services on our behalf:

• Payment Processors: To process credit card and other payments
• Insurance Companies: To process claims and verify coverage
• Electronic Health Record Providers: To maintain patient records securely
• Email Service Providers: To deliver appointment reminders and communications
• Form Submission Services: To process contact and lead forms (FormSubmit)
• Mapping Services: Google Maps for location display

These third parties are contractually obligated to protect your information and may only use it for the purposes we specify.

Legal Disclosures

We may disclose your information when required by law, court order, or government regulation, including:

• Response to subpoenas or legal demands
• Compliance with healthcare regulations
• Protection of public safety
• Investigation of fraud or illegal activities

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Secure servers and databases
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

Data Retention

We retain your information for as long as necessary to:

• Provide physical therapy services
• Comply with healthcare record retention requirements (typically 7-10 years after last treatment)
• Respond to legal claims or audits
• Resolve disputes and enforce agreements

Your Rights and Choices

Access and Correction

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request information about how your data has been used

Deletion Requests

You may request deletion of your personal information. However, we may be required to retain certain information due to:

• Healthcare record retention laws
• Ongoing legal matters
• Regulatory compliance requirements

To request deletion, please contact us at contact@bloomphysical.com.

Opt-Out Rights

You may opt out of:

• Marketing communications (using the unsubscribe link)
• Analytics cookies (through our cookie preferences)
• Non-essential communications

HIPAA Rights

As a healthcare provider, you have additional rights under HIPAA, including:

• Right to access your protected health information (PHI)
• Right to request restrictions on use of PHI
• Right to confidential communications
• Right to an accounting of disclosures

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

For minor patients, we collect information from parents or guardians who consent to treatment.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to refuse sale of personal information
• Right to equal service and price

We do not sell personal information.

International Users

If you are accessing our website from outside the United States, please be aware that your information may be transferred to and processed in the United States. By using our services, you consent to this transfer.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: